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What Clients Love: A Field Guide to Growing Your Business
de Harry Beckwith
- Usado
- Muy bueno
- Tapa dura
- Estado
- Muy bueno
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Librería
-
Holland, Michigan, United States
Formas de pago aceptadas
Sobre este artículo
Business Plus, January 2003. Hardcover . Very Good.
Sinopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Detalles
- Librería
- The Next Chapter Book Mart
(US)
- Inventario del vendedor #
- 41432
- Título
- What Clients Love: A Field Guide to Growing Your Business
- Autor
- Harry Beckwith
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Muy bueno
- Cantidad disponible
- 1
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Editorial
- Business Plus
- Lugar de publicación
- New York, New York, U.s.a.
- Fecha de publicación
- January 2003
- Páginas
- 304
Términos de venta
The Next Chapter Book Mart
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
If package is heavier than normal or oversized, custom shipping quotes are available upon request. We do not profit on shipping fees.
Sobre el vendedor
The Next Chapter Book Mart
Miembro de Biblio desde 2020
Holland, Michigan
Sobre The Next Chapter Book Mart
The Next Chapter Book Mart is a family owned and operated used bookstore located in West Michigan. We strive to bring our customers quality literature.
