Brand Failures
de Matt, Haig-
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
Reseñas
¡Reseña este libro y entrarás en un sorteo para ganar $50!
Ejemplares disponibles
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Used - Good
- ISBN
- 9780749444334
- Cantidad disponible
- 1
- Librería
-
Waltham Abbey, Essex, GBR
- Precio
-
EUR 5.01
Mostrar detalles
Descripción:
Kogan Page Business Books. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize… Saber más sobre este artículo Precio
EUR 5.01
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Matt Haig
- Estado
- Usado - Acceptable
- Published
- 2003
- Encuadernación
- Hardcover
- ISBN
- 9780749439279
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, USA
- Precio
-
EUR 5.93
Mostrar detalles
Descripción:
Kogan Page, Limited, 2003. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
EUR 5.93
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Matt Haig
- Estado
- Usado - Very Good
- Published
- 2003
- Encuadernación
- Hardcover
- ISBN
- 9780749439279
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, USA
- Precio
-
EUR 5.93
Mostrar detalles
Descripción:
Kogan Page, Limited, 2003. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
EUR 5.93
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Matt Haig
- Estado
- Usado - Good
- Published
- 2003
- Encuadernación
- Hardcover
- ISBN
- 9780749439279
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, USA
- Precio
-
EUR 5.93
Mostrar detalles
Descripción:
Kogan Page, Limited, 2003. Hardcover. Good. Disclaimer:Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
EUR 5.93
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Used - Very Good
- ISBN
- 9780749462994
- Cantidad disponible
- 1
- Librería
-
Dunfermline, Fife, GBR
- Precio
-
EUR 5.61
Mostrar detalles
Descripción:
Kogan Page, Limited. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Precio
EUR 5.61
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Matt Haig
- Estado
- Used - Very Good
- Estado de la sobrecubierta
- Very Good
- Published
- May 2003
- Encuadernación
- Hardcover
- ISBN
- 9780749439279
- Cantidad disponible
- 1
- Librería
-
Tahlequah, Oklahoma, USA
- Precio
-
EUR 13.99
Mostrar detalles
Descripción:
Kogan Page Business Books, May 2003. Hardcover. Used - Very Good/Very Good. Kogan Page Business Books, 2003, Hardcover, Very Good Condition, Very Good Dust Jacket. A book with minimal wear, with no tears present. All covers and pages are present and intact with no marks, except for previous owners name. Precio
EUR 13.99
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Matt Haig
- Estado
- Usado - Good
- Published
- 2005
- Encuadernación
- Paperback
- ISBN
- 9780749444334
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, USA
- Precio
-
EUR 6.07
Mostrar detalles
Descripción:
Kogan Page, Limited, 2005. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
EUR 6.07
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Usado - Very Good
- Encuadernación
- Hardback
- ISBN
- 9780749439279
- Cantidad disponible
- 1
- Librería
-
GORING BY SEA, West Sussex, GBR
- Precio
-
EUR 3.33
Mostrar detalles
Descripción:
Hardback. Very Good. Precio
EUR 3.33
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Used - Good
- ISBN
- 9780749444334
- Cantidad disponible
- 1
- Librería
-
Waltham Abbey, Essex, GBR
- Precio
-
EUR 3.87
Mostrar detalles
Descripción:
Kogan Page Business Books. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in… Saber más sobre este artículo Precio
EUR 3.87
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Matt Haig
- Estado
- Usado - Good
- Published
- 2003
- Encuadernación
- Hardcover
- ISBN
- 9780749439279
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, USA
- Precio
-
EUR 5.93
Mostrar detalles
Descripción:
Kogan Page, Limited, 2003. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
EUR 5.93
Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time
de Haig, Matt
- Estado
- Usado - Good
- Encuadernación
- Paperback
- ISBN
- 9780749462994
- Cantidad disponible
- 1
- Librería
-
GORING BY SEA, West Sussex, GBR
- Precio
-
EUR 1.26
Mostrar detalles
Descripción:
Paperback. Good. Precio
EUR 1.26
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Usado - Very Good
- Encuadernación
- Paperback
- ISBN
- 9780749444334
- Cantidad disponible
- 1
- Librería
-
GORING BY SEA, West Sussex, GBR
- Precio
-
EUR 3.06
Mostrar detalles
Descripción:
Paperback. Very Good. Precio
EUR 3.06
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Matt Haig
- Estado
- Usado - Good
- Published
- 2011
- Encuadernación
- Paperback
- ISBN
- 9780749462994
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, USA
- Precio
-
EUR 5.85
Mostrar detalles
Descripción:
Kogan Page, Limited, 2011. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. Precio
EUR 5.85
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Used; Very Good
- Edición
- New Ed
- Encuadernación
- Paperback
- ISBN
- 9780749444334
- Cantidad disponible
- 1
- Librería
-
Milton Keynes , Buckinghamshire, GBR
- Precio
-
EUR 4.27
Mostrar detalles
Descripción:
Kogan page. New Ed. Paperback. Used; Very Good. Simply Brit welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring theres something for every literary palate. All… Saber más sobre este artículo Precio
EUR 4.27
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Usado - Very Good
- Edición
- 2
- ISBN
- 9780749462994
- Cantidad disponible
- 1
- Librería
-
Philadelphia, Pennsylvania, USA
- Precio
-
EUR 5.06
Mostrar detalles
Descripción:
Kogan Page. 2. Very Good. Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported Precio
EUR 5.06
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Matt Haig
- Estado
- New
- Encuadernación
- Paperback / softback
- ISBN
- 9780749462994
- Cantidad disponible
- 1
- Librería
-
Southport, Merseyside, GBR
- Precio
-
EUR 27.10
Mostrar detalles
Descripción:
Paperback / softback. New. Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand. Precio
EUR 27.10
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- New
- Published
- 2011-06-15
- Encuadernación
- Paperback
- ISBN
- 9780749462994
- Cantidad disponible
- 1
- Librería
-
Fairfax Station, Virginia, USA
- Precio
-
EUR 13.63
Mostrar detalles
Descripción:
Kogan Page, 2011-06-15. Paperback. New. Precio
EUR 13.63
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- New
- ISBN
- 9780749462994
- Cantidad disponible
- 1
- Librería
-
Benton Harbor, Michigan, USA
- Precio
-
EUR 19.97
Mostrar detalles
Descripción:
Kogan Page. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER! Precio
EUR 19.97
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Used - Very Good
- ISBN
- 9780749462994
- Cantidad disponible
- 1
- Librería
-
Reno, Nevada, USA
- Precio
-
EUR 8.19
Mostrar detalles
Descripción:
Kogan Page, Limited. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Precio
EUR 8.19
Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time
de Haig, Matt
- Estado
- Used - Good
- ISBN
- 9780749439279
- Cantidad disponible
- 1
- Librería
-
Reno, Nevada, USA
- Precio
-
EUR 6.75
Mostrar detalles
Descripción:
Kogan Page, Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Precio
EUR 6.75