Effective Advertising

SAGE Publications, Incorporated, 2003. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Sage Publications, Inc, 2003. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

SAGE Publications, Incorporated. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

New/New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!

Paperback / softback. New.

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; 'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and conve

SAGE Publications, Incorporated. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

SAGE Publications, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages.

SAGE Publications, Incorporated. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

SAGE Publications, Inc, 2003-11-20. paperback. Good. 6x0x9.

SAGE Publications, Inc, 2003-11-25. Hardcover. New. New. In shrink wrap. Looks like an interesting title!

Paperback / softback. New.

Hardback. New. Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

SAGE Publications, Inc, 2003-11-20. Paperback. New. New. In shrink wrap. Looks like an interesting title!

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

SAGE Publications, Inc. Hardcover. New. 9x6x0.

SAGE Publications, Inc, 2003-11-19. paperback. New. 6x0x9.