Repositioning: Marketing in an Era of Competition, Change and Crisis Tapa dura - 2009
de Jack Trout; Steve Rivkin
Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control.
Descripción de contraportada
The marketplace is changing. Are you?
So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING.
A brilliant new approach to consumer psychology and corporate identity, this groundbreaking-- and game-changing--guide shows you how to . . .
RETHINK your current marketing
REFOCUS your consumer branding
REASSESS your company's strengths
REPOSITION your corporate identity
RECLAIM your competitive edge
Detalles
- Título Repositioning: Marketing in an Era of Competition, Change and Crisis
- Autor Jack Trout; Steve Rivkin
- Encuadernación Tapa dura
- Edición International Ed
- Páginas 224
- Volúmenes 1
- Idioma ENG
- Editorial McGraw-Hill Companies, New York
- Fecha de publicación 2009-11-01
- ISBN 9780071635592 / 0071635599
- Peso 0.88 libras (0.40 kg)
- Dimensiones 8.68 x 5.8 x 0.8 pulgadas (22.05 x 14.73 x 2.03 cm)
-
Temas
- Aspects (Academic): Business Aspects
- Library of Congress subjects Marketing, Strategic planning
- Dewey Decimal Code 651.111
Más ejemplares
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (BUSINESS BOOKS)
de Rivkin, Steve
- Usado
- very good
- Tapa dura
- Estado
- Usado - Very Good
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 8
- Librería
-
GORING BY SEA, West Sussex, United Kingdom
- Precio
-
EUR 3.25EUR 10.13 enviando a USA
Mostrar detalles
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
de Trout, Jack, Rivkin, Steve
- Usado
- Estado
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 1
- Librería
-
Mishawaka, Indiana, United States
- Precio
-
EUR 4.73Envío gratuito a USA
Mostrar detalles
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
de Trout, Jack, Rivkin, Steve
- Usado
- Estado
- Used - Good
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 1
- Librería
-
Reno, Nevada, United States
- Precio
-
EUR 5.42Envío gratuito a USA
Mostrar detalles
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
de Jack Trout; Steve Rivkin
- Usado
- good
- Tapa dura
- Estado
- Usado - Good
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, United States
- Precio
-
EUR 5.66Envío gratuito a USA
Mostrar detalles
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
de Jack Trout; Steve Rivkin
- Usado
- very good
- Tapa dura
- Estado
- Usado - Very Good
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 2
- Librería
-
Seattle, Washington, United States
- Precio
-
EUR 5.66Envío gratuito a USA
Mostrar detalles
Repositioning: Marketing in an Era of Competition, Change and Crisis
de Trout, Jack
- Usado
- Tapa dura
- Estado
- Used: Good
- Edición
- 1
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 1
- Librería
-
HOUSTON, Texas, United States
- Precio
-
EUR 8.60Envío gratuito a USA
Mostrar detalles
Repositioning: Marketing in an Era of Competition, Change and Crisis
de Trout, Jack & Rivkin, Steve
- Usado
- Tapa dura
- Estado
- Like New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 1
- Librería
-
Grand Rapids, Michigan, United States
- Precio
-
EUR 11.03Envío gratuito a USA
Mostrar detalles
Repositioning: Marketing in an Era of Competition, Change and Crisis [Hardcover] Trout, Jack and Rivkin, Steve
de Trout, Jack; Rivkin, Steve
- Usado
- Tapa dura
- Estado
- Like New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 1
- Librería
-
Dacula, Georgia, United States
- Precio
-
EUR 11.84EUR 4.43 enviando a USA
Mostrar detalles
Repositioning: Marketing in an Era of Competition, Change and Crisis
de Trout, Jack; Rivkin, Steve
- Nuevo
- Estado
- New
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 40
- Librería
-
Benton Harbor, Michigan, United States
- Precio
-
EUR 18.44EUR 3.77 enviando a USA
Mostrar detalles
Repositioning: Marketing in an Era of Competition, Change and Crisis
de Trout, Jack
- Usado
- Tapa dura
- Estado
- Used:Good
- Edición
- 1
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Cantidad disponible
- 1
- Librería
-
HOUSTON, Texas, United States
- Precio
-
EUR 25.31Envío gratuito a USA