Essentials of Strategic Management: The Quest for Competitive Advantage Tapa blanda - 2012

Información de la editorial

"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text that s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation."