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Driven: Inside BMW, the Most Admired Car Company in the World Tapa dura - 2004 - 1st Edición
de David Kiley
Resumen
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first ti...
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Praise for Driven
"A lot of us in the auto industry watch and study BMW closely because it does so many things right. Lately, it has made many controversial choices in designs and new products that are testing its track record. David Kiley does an excellent and timely job of exploring what has been right about BMW and asking the right questions about whether it will continue to lead the industry in brand and product focus and excellence. A fascinating read."
-Bob Lutz
Vice Chairman of General Motors and author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
"David Kiley has captured the unique DNA of BMW and presents it in a straightforward and readable manner. He gets at the essence of the BMW brand and what makes it tick."
-J. D. "Dave" Power lll
Founder, J. D. Power and Associates
"David Kiley takes you under the hood at BMW to show why it is one of the most successful automakers in the world. The secret to the company's success is also the secret to Kiley's book: an emphasis on quality and attention to detail. Throw in Kiley's ability to weave together juicy details and intricate stories, and you end up with a fascinating book."
-Adam L. Penenberg
author of Tragic Indifference and Spooked
Detalles
- Título Driven: Inside BMW, the Most Admired Car Company in the World
- Autor David Kiley
- Encuadernación Tapa dura
- Número de edición 1st
- Edición 1
- Páginas 310
- Volúmenes 1
- Idioma ENG
- Editorial Wiley, Hoboken, NJ
- Fecha de publicación 2004-04-02
- Ilustrado Sí
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780471269205 / 0471269204
- Peso 1.45 libras (0.66 kg)
- Dimensiones 9.3 x 6.4 x 1.1 pulgadas (23.62 x 16.26 x 2.79 cm)
- Library of Congress subjects Automobile industry and trade - Germany -, Bayerische Motoren Werke - History
- Número de catálogo de la Librería del Congreso de EEUU 2004001538
- Dewey Decimal Code 338.762
Reseñas en medios
Citas
- USA Today, 07/18/2004, Page 1
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Wiley & Sons, Incorporated, John, 2004. Hardcover. As New. Disclaimer:An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Driven: Inside Bmw, the Most Admired Car Company in the World
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John Wiley and Sons, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780471269205
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Wiley, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780471269205
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