Advertising and Public Relations Law Tapa dura - 1997 - 1st Edición

Información de la editorial

Those picking up a book filled with examples and discussions of laws regulating speech by advertising and public relations practitioners may be puzzled since the First Amendment clearly mandates freedom of speech or of the press. How can there be laws regulating any speech--let alone advertising or public relations--in the face of the Constitution's emphatic statement?
The first text to respond to the growing interest in law courses for those involved in advertising and public relations, Advertising and Public Relations Law breaks new ground in each respective field. The book shows how many issues and ideas affect the regulation of advertising and public relations speech including: *the categorization of different kinds of speech afforded different levels of First Amendment protection;
*court-created tests for laws and regulations of speech; and *non content-based restrictions on speech and expression.
(Advertising and public relations students can no longer afford to escape training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Clearly, anyone entering either field must be well-versed in the law.) This text was written to serve the instructional needs of upper-level undergraduate and graduate students. Also designed as a standard reference source for advertising and public relations practitioners, this clear, concise, comprehensive, and well-written and designed law text should prove an invaluable addition to their libraries.