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Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell Tapa dura - 2001
de Nancy F. Koehn
Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today's brand builders in both traditional and electronic worlds. 3 photo inserts.
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Detalles
- Título Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell
- Autor Nancy F. Koehn
- Encuadernación Tapa dura
- Edición 1st edition
- Páginas 448
- Volúmenes 1
- Idioma ENG
- Editorial Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Fecha de publicación March 2001
- ISBN 9781578512218 / 1578512212
- Peso 2.09 libras (0.95 kg)
- Dimensiones 9.42 x 6.4 x 1.69 pulgadas (23.93 x 16.26 x 4.29 cm)
- Library of Congress subjects Businesspeople, Entrepreneurship
- Número de catálogo de la Librería del Congreso de EEUU 00063224
- Dewey Decimal Code 658.421
Reseñas en medios
Citas
- Choice, 09/01/2001, Page 167
- Reference and Research Bk News, 11/01/2001, Page 72
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Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell
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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
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Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell
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Harvard Business Review Press, 2001. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
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Harvard Business Review Press, 2001. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
de Koehn, Nancy F
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Harvard Business Review Press. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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EUR 7.16
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