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Hardback. Very Good.
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets Tapa dura - 2006
de Hermann Simon; Frank F. Bilstein; Frank Luby
The authors contend that companies can extract a profit potential by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
Primera línea
TO FIND the most potent symbol of distress in contemporary business management, you need not comb through Chapter 11 filings or the testimony at a high-profile fraud trial.
Detalles
- Título Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
- Autor Hermann Simon; Frank F. Bilstein; Frank Luby
- Encuadernación Tapa dura
- Edición 1st edition
- Páginas 240
- Volúmenes 1
- Idioma ENG
- Editorial Harvard Business Review Press, New Delhi
- Fecha de publicación April 30, 2006
- Ilustrado Sí
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781591395263 / 1591395267
- Peso 1.18 libras (0.54 kg)
- Dimensiones 9.54 x 6.54 x 0.91 pulgadas (24.23 x 16.61 x 2.31 cm)
- Library of Congress subjects Industrial management, Profit
- Número de catálogo de la Librería del Congreso de EEUU 2005037019
- Dewey Decimal Code 658.155
Reseñas en medios
Citas
- Reference and Research Bk News, 08/01/2006, Page 110
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Manage for Profit, Not for Market Share : A Guide to Greater Profits in Highly Contested Markets
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Manage for Profit, Not for Market Share : A Guide to Greater Profits in Highly Contested Markets
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Harvard Business Review Press, 2006. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
de Simon, Hermann; Bilstein, Frank F.; Luby, Frank
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
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Harvard Business Review Press, 2006-04-01. Illustrated. hardcover. Used: Good.
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Harvard Business School Press, Boston, 2006, Fine Hardcover / Fine Dustjacket, 232 pages, 6.5" x 9.5".
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