Free Prize Inside!: The Next Big Marketing Idea Tapa dura - 2004
de Seth Godin
Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?
Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation a free prize inside.
You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.
We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.
Resumen
Primera línea
If you were like me, you nagged your mom to buy the cereal with the free prize inside.
Detalles
- Título Free Prize Inside!: The Next Big Marketing Idea
- Autor Seth Godin
- Encuadernación Tapa dura
- Edición 1ST
- Páginas 239
- Volúmenes 1
- Idioma ENG
- Editorial Portfolio, New York, New York, U.S.A.
- Fecha de publicación May 6, 2004
- Ilustrado Sí
- ISBN 9781591840411 / 1591840414
- Peso 0.69 libras (0.31 kg)
- Dimensiones 7.54 x 5.14 x 0.85 pulgadas (19.15 x 13.06 x 2.16 cm)
- Época de 18 a UP años
- Cursos 13 - UP
- Número de catálogo de la Librería del Congreso de EEUU 2003070688
- Dewey Decimal Code 658.8
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