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Marketing: An Introduction (10th Edition)
de Armstrong, Gary; Kotler, Philip
- Usado
- Tapa blanda
- Estado
- Very Good Condition
- ISBN 10
- 0136102433
- ISBN 13
- 9780136102434
- Librería
-
Burgin, Kentucky, United States
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Sobre este artículo
Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011. 10th Edition. Softcover. Very Good Condition. Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014660. . 9780136102434
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- A2zbooks
(US)
- Inventario del vendedor #
- 1561014660
- Título
- Marketing: An Introduction (10th Edition)
- Autor
- Armstrong, Gary; Kotler, Philip
- Formato/Encuadernación
- Softcover
- Estado del libro
- Usado - Very Good Condition
- Cantidad disponible
- 4
- Edición
- 10th Edition
- Encuadernación
- Tapa blanda
- ISBN 10
- 0136102433
- ISBN 13
- 9780136102434
- Editorial
- Prentice Hall/ Pearson
- Lugar de publicación
- Upper Saddle River, NJ
- Fecha de publicación
- 2011
- LCCN
- 2009046409
- Dewey
- 658.8
- Palabras clave
- BZDB42 Business, Finance & Marketing; Marketing An Introduction 10th Edition
Términos de venta
A2zbooks
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Sobre el vendedor
A2zbooks
Miembro de Biblio desde 2007
Burgin, Kentucky
Sobre A2zbooks
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