Marketing: An Introduction (12th Edition)
de Armstrong, Gary, Kotler, Philip
- Usado
- Aceptable
- Estado
- Acceptable
- ISBN 10
- 0133451275
- ISBN 13
- 9780133451276
- Librería
-
Philadelphia, Pennsylvania, United States
2 copias disponibles en esta librería
Formas de pago aceptadas
Sobre este artículo
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Reseñas
(¡Iniciar sesión or Crear una cuenta primero!)
Detalles
- Librería
- BooksRun (US)
- Inventario del vendedor #
- 0133451275-7-1
- Título
- Marketing: An Introduction (12th Edition)
- Autor
- Armstrong, Gary, Kotler, Philip
- Estado del libro
- Usado - Acceptable
- Cantidad disponible
- 2
- Edición
- 12
- Encuadernación
- Tapa blanda
- ISBN 10
- 0133451275
- ISBN 13
- 9780133451276
- Editorial
- Pearson
- Lugar de publicación
- U.s.a.
- Primera fecha de publicación de esta edición
- 2014-01
Términos de venta
BooksRun
Sobre el vendedor
BooksRun
Sobre BooksRun
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...