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Marketing: An Introduction (12th Edition)
de Armstrong, Gary; Kotler, Philip
- Usado
- Tapa blanda
- Estado
- Used: Good
- ISBN 10
- 0133451275
- ISBN 13
- 9780133451276
- Librería
-
HOUSTON, Texas, United States
Formas de pago aceptadas
Sobre este artículo
Pearson, 2014-01-17. Paperback. Used: Good.
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- Ergodebooks
(US)
- Inventario del vendedor #
- SONG0133451275
- Título
- Marketing: An Introduction (12th Edition)
- Autor
- Armstrong, Gary; Kotler, Philip
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Used: Good
- Cantidad disponible
- 1
- ISBN 10
- 0133451275
- ISBN 13
- 9780133451276
- Editorial
- Pearson
- Lugar de publicación
- U.s.a.
- Fecha de publicación
- 2014-01-17
Términos de venta
Ergodebooks
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Sobre el vendedor
Ergodebooks
Miembro de Biblio desde 2005
HOUSTON, Texas
Sobre Ergodebooks
Our goal is to provide best customer service and good condition books for the lowest possible price. We are always honest about condition of book. We list book only by ISBN # and hence exact book is guaranteed.
